Mautic is an open-source marketing automation platform designed to help businesses streamline and optimise their digital marketing efforts. It enables users to manage various marketing activities such as email campaigns, social media management, lead tracking, and customer segmentation in a unified platform. Mautic allows marketers to create personalised campaigns based on user behaviour and interactions, enhancing customer engagement. With features like email automation, form builders, lead scoring, and advanced reporting, Mautic offers a powerful solution for managing and nurturing leads throughout the customer journey.
Its open-source nature means that it is highly customisable and integrates with a wide range of third-party services and tools, providing flexibility for organisations of all sizes.
If you run a long-lived Mautic instance, there is a specific failure mode that often appears after routine cleanup. A form loads, a contact timeline breaks, or the admin interface crashes with a Twig runtime error. The message points to a template, but the cause…
Upgrading to Mautic 7 (or previous versions) can leave system administrators in a confusing position: the database schema appears correct, yet the migration status reports dozens of outstanding migrations that refuse to run. Attempts to execute them result in no database changes, while health checks and…
Bounce management is critical for maintaining email deliverability and ensuring your marketing campaigns reach their intended audience. In Mautic, bounce handling involves detecting undelivered emails (bounces) and unsubscribe requests (complaints), then updating contact records accordingly. This guide explores two approaches: Amazon Web Services (AWS) Simple…
Mautic upgrades often involve database schema changes to support new features or improvements. However, migrations may fail due to: This guide addresses two critical issues encountered when upgrading from v5.2.1 to 6.0.0 By following these steps, you’ll resolve schema inconsistencies and ensure a smooth migration.
Doctrine is an Object-Relational Mapper (ORM) integrated into Mautic to bridge the gap between PHP code and database schema. It maps Mautic’s PHP entities (e.g., Lead, Campaign) to database tables, ensuring consistency and reducing manual SQL intervention. Migrations are critical during upgrades or customisations. They…
As an administrator of a Mautic system, managing uploaded files is crucial to maintaining a clean, secure, and efficient environment. Uploaded files—whether they are documents, images, or other media—can quickly accumulate and consume disk space if left unchecked. This article provides detailed guidance on how…
Landing pages are an essential tool for any business looking to convert visitors into leads or customers. Whether you’re launching a new product, offering a free guide, or trying to generate sign-ups for a webinar, a well-optimised landing page can drastically improve your conversion rates.
Keeping your Mautic instance up-to-date ensures access to new features, performance improvements, and security patches. The transition from Mautic 4 to Mautic 5, however, introduces some important changes. This guide will walk you through the upgrade process, including how to prepare, the steps to follow,…