Generative AI systems now sit between publishers and their audiences. Articles, product data, and documentation are collected at scale, absorbed into training datasets, and later returned to users as direct answers—often without a visit to the original source. The value of that content does not…
AI — more accurately, today’s large language models (LLMs), not true artificial intelligence — offers extraordinary capability. But there’s a paradox every leader feels, even if they can’t quite articulate it: The easier creation becomes, the harder thinking becomes. Businesses are producing websites, content, funnels,…
The executive team had already signed off on the budget: seven figures for a fleet of AI agents that would "transform" their customer onboarding. Twelve months later, they'd automated exactly nothing—except, perhaps, the speed at which they could fail. The problem wasn't the technology; it…
The chatbot illusion You’ve probably seen it: a website pop-up proudly announcing “Chat with our AI support agent!” The first few messages sound intelligent enough — until you realise it can’t escalate your ticket, misreads your tone, or loops endlessly on a billing question. That’s…
Understanding the language of crawlers Your website speaks many languages. Search engines, AI models, and content scrapers all “listen” differently. If you don’t provide clear signals, they might misinterpret — or miss — your content entirely. This article explores three files that guide this invisible…
1. Hype vs. Reality in AI Research Over the past few weeks, screenshots and videos showing ChatGPT URLs ending in ?hints=search&q=[query] have spread widely across social platforms. Many users claimed this parameter could “force ChatGPT to search” or even “reveal its Bing queries”. That excitement…
In this episode of Uncoded, Jeremy Utley — adjunct professor at Stanford University and co-author of Idea Flow — explores the evolving relationship between humans and generative AI. Using vivid anecdotes and deep research insights, he unpacks how our approach to AI can either limit…
The way you phrase your questions or commands can greatly impact the quality of the response you receive. Prompting frameworks are structured approaches that help users get the best possible results from AI tools like ChatGPT. These frameworks can transform your interactions - making them…